Tech CEOs are tasked with delivering explosive growth while keeping costs low and customers happy.
Achieving global scale means penetrating new geographical markets and verticals, and successfully selling and delivering to enterprise-sized customers and governmental bodies with complex requirements and procurement processes.
Going at it alone results in diverting precious resources from building great products to sales, services and customer support, while at the same time loading up on staff and fixed costs.
In an age where shareholders regard financial responsibility and lean operational structures as an integral component to company valuation, and money doesn’t come cheap anymore, it is high time to look at what best-in-class tech players have been doing for decades…
Tech companies should focus on product leadership: building a partner ecosystem is one of the best ways to support ambitious growth goals while also improving customer satisfaction and keeping costs at bay.
ScaleTechNow