As a channel leader, it’s imperative to ensure that your partner managers focus on the right activities, those that fuel the long-term growth and sustainability of your partner ecosystem. Of course, achieving long-term success hinges on meeting your short- to…
Inspired by my personal experience building a partner ecosystem from scratch for a EU-based 400+ mln USD SaaS vendor, this post is meant to address software vendors that fall approximately within the $100-500 mln software sales revenue bracket. At this…
Organizations with a mature channel strategy rely on a diverse set of roles, including a Head of Partnerships, Program Managers, Channel Managers, Partner Managers, Technical Partner Managers, Partner Development Managers, Partner Marketers, and often specialized roles based on partner type…
Building a partner program can be a transformative strategy for growing your business, expanding market reach, and increasing revenue. But what happens when the program doesn’t deliver the expected results? Many organizations struggle to make their partner programs successful, and…
The largest tech companies in the world share one common trait: they all run a significant part of their business through their partner channels. These partnerships fuel their growth by leveraging the capabilities of independent software vendors (ISVs), solution partners,…